The first post is always the hardest, where do I being? First I should point out that my name is in fact not Peggy, when coming up with a name for my advertising based blog I did the typical thing and based the name off one of my favourite TV programs, Mad Men. You might also notice that the post titles correspond in chronological order of each episode. Clever eh? Oh ya, and I'm Canadian.
Now, since this is technically an academic piece of work, and something I hope to carry on after I graduate (next September!) I figured that an introduction to my dissertation idea is a good place to start.
I have become what some people would call a 'nerd' the past few years, apparently I already was one in hiding. People often question me when I say I don't watch TV. It's not really that I don't watch any programs, I watch TV show's quite a few actually just not on a TV immediately as they are aired. I mainly watch programs on YouTube, some of which are news related and some of which are comical skits or daily vlogs. I also will watch catch-up TV on BBC iPlayer, 4oD, I even had a Netflix subscription for a few months. I just haven't felt the need for a TV in my life. Not when I have more programs available at my fingertip online then I ever would from a TV.
What really interests me is that while I watch these programs on my laptop, sometimes even my iPad how are advertisers benefitting from my multi-platform/second screen activities, or even yet how is it negatively affecting their campaigns? How is what I am doing with my technological behaviour, and what thousands of other 'viewers' are doing while they watch a TV program affecting the ads presented to us. Does it make us less attentive because we are 'multi-tasking' or more inclined to make an immediate response to the ad?
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