Marriage of Figaro: Pioneers of Digital book launch at JWT London

Last night I had the opportunity to attend the London launch of 'Pioneers of Digital' written by Paul Springer and Mel Carson, hosted at the gorgeous JWT offices. This was the second book launch for Pioneers of Digital that I was able to attend, thanks to AdSoc!

From the October launch at Bucks New Uni with Paul Springer.

The first launch held at Bucks New Uni, back in October 2012. It was a great introduction to the book, Paul Springer did a presentation with some special highlights from the interviews featured. I found this evening to be really inspiring and really made me excited about diving into the book. That weekend I started the book and immediately didn't want to put it down! Some of the journeys that the 'Pioneers' went on are simple, yet achieve such immense feats through various ways within the digital world. 

Paul Springer and Carolyn Everson of Facebook.

Last night was a chance to meet co-author Mel Carson, which was a great experience. It was a much more intimate gathering with a chance to network with various connections of both Paul and Mel. There was some special people in the audience who have a direct role within the Pioneers of Digital book, which made everything so much more real. It's amazing to think just how quickly the digital world is evolving and how people are evolving to cope with such drastic changes. 

Jess and I very excited to be at JWT.

This is a must read for anyone in any field of media, even if you aren't its written in a way that has you clinging to the stories wanting to know what success is around the corner. 

I feel very honoured to have been able to attend the launch last night and am looking forward to future ventures from Paul Springer and Mel Carson.

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Pioneers of Digital can be found on FaceBook and Twitter sharing insightful journeys from the book.