Babylon: Dissertation update

It's the Easter holidays, so naturally as a third year at University that means one of two things. 1) I am enjoying far to much chocolate (I have), 2) I am scramming to collect all my primary research for my dissertation (which I am).

This isn't an academic post, it's meant to be a bench mark to remember and to look back to where I was and what I was doing in the process of writing my dissertation.

I had originally planned to develop a media diary as primary research from various consumers from different technology usage groups. I got the idea from a Google, "The New Multi-Screen World". I love that the data shows everyone, and what they were doing on which device. I thought this would be very relevant and useful if I could recreate my own for primary research. 

I quickly realised that this would be a huge undertaking and began thinking who I have access to in each group, needless to say there were areas missing. I didn't have the capability to undertake such a large piece of research on my own in such a short time frame.

The idea then spread to doing a focus group with each of the three groups I had identified, light users, medium and heavy. Again, the planning of when these would take place and finding willing participants was beginning to stress me out. 

However, after conducting a few face to face interviews at an agency I was excited again. I designed a new method to gather primary research from consumers to learn how they interact with their various devices. That leads to the whole point of this post, my consumer behaviour survey!! I had fun creating it, making sure the questions I was asking matched back at my objectives and made sense to the less techy of my audience. I think, and hope I did an ok job! I am busy collecting results and hoping to make it to 100 before its to late!!

With a month left of Uni, I am busy writing and applying for jobs! Fingers crossed all goes well :)

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